The Origins of Planet Venyx — a Q&A with the Designer
Q: Why did you name your brand Venyx? What does Venyx mean?
A: I really wanted to build a brand that represents a universe, a world of its own. I called it Venyx World. Venyx is a blend of Venus – the planet and Onyx – the stone. The name sounds mysterious and incites curiosity in people. This imaginary planet or world is the backdrop of my creations and designs. It provides a framework to the stories that I can tell through jewellery yet it gives me creative freedom – many things can happen within a world – there are many things to explore and to observe on a planet.
Q: And how does the science-fiction world of the brand reflect on the designs?
A: I am extremely inspired by anything futuristic and out of this world. I try to create innovative designs by breaking the rules of traditional jewellery shapes.
Reptilia, my first collection, honours the beauty of reptile skins in a futuristic way. Theiya too focuses on ethereal elements that come to life in a futuristic way. Venyx is to be a brand of the future.
Q: Will your patterns change in your future collections? Could you give us some hints on what we are going to see in them?
A: For now, my collections pay homage to the beauty of Nature which makes us think again about what is really beautiful and precious in life. It has so much to offer! The coming collections are going to keep the natural element to them yet be very different, so watch this space.